It happened yesterday afternoon (21/10), at Mart'bel Technical Center in Taboão da Serra, a fantastic workshop addressing a topic that is often avoided in the cosmetics market: oily roots and dry ends.
Who led the exclusive workshop on hair therapy, for just over 20 people, was the trichologist Miguel Cisterna, president of Argentine Association of Trichology.
Miguel Cisterna and Hair Therapy
With vast knowledge and active in the global scientific community, Miguel Cisterna has worked in large research centers and cosmetic multinationals in the United States and France.
The topic discussed yesterday was technological innovation of the hair therapy project, Urbano Spa Hair Therapy da Grandha. Highlighting that the line meets a need neglected by the market – oily roots with dry ends –, Miguel covered the topics very appropriately high frequency applied, hair therapy e craniofacial reflexology; normally addressed only by trichologists in medical offices.
Furthermore, it demonstrated the applicability of the line Urbano Spa Hair Therapy in the revitalization and recovery of hair damaged by oil imbalances, seborrheic dermatitis and others, through the joint action of a wide variety of natural assets, applied to well-established concepts of hair therapy.
