Is It Possible to Have Straight Blonde Hair?
– Bruno, I want straight, blonde hair! Can you make it like that?
This question is very common among professionals and clients in beauty salons; and the answer is: yea! And since we will be talking about ethical and healthy straightening, I will start by warning you that we will not be talking about “progressive brushes”. The focus here is different.
We will talk about the AMP thioglycolate, a recent technology, present in the current beauty market that allows, in a healthy and safe way, the straightening or reduction of volume of bleached hair up to 40 volumes (bleaching powder + hydrogen peroxide) or super lightened (with super lightening color).
AMP Thioglycolate for Sensitized Hair
Straight blonde hair is possible because AMP thioglycolate It was developed to interact with sensitized hair, which gives it very high tolerance levels and allows it to act on hair that has undergone bleaching or super lightening. No, it's not magic, it's technology at the service of clients and hairdressing professionals.
Working on a range of pH between 7,5 and 8,5, the second generation of AMP thioglycolate It promotes an intense transformation of the hair's shape, without however causing excessive wear to this fiber, which has already undergone other high-intensity chemical procedures, allowing the hair to undergo definitive transformation and acting on its sulfur bridges.
It is important to make it clear that bleached or super-lightened hair has a more delicate health condition and therefore deserves extra attention and care. Therefore, we recommend strand test and pre and post-chemical treatments, so that the client can obtain the desired blonde and straight hair in a natural and healthy way. A very important factor in AMP thioglycolate is that it is not aggressive to hair, skin and respiratory tract. This places it fully within the regulations of the National Health Surveillance Agency.
Blonde and Straight Hair with Ethical Straightening
But does that really work? For sure! All hair that has undergone a chemical process, whether low or high intensity, has had its natural protection undone by the dilating agent present in these products and is therefore more susceptible to the action of other transforming agents. The second generation of AMP thioglycolate was developed with this type of hair in mind. Any hair that has already undergone chemical procedures is a good candidate for ethical straightening with AMP thioglycolate.
If you are an end consumer, ask your hairdresser; if you are a beauty professional, contact our customer service and look for one of our distributors.
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