Who's who in Hair Therapy in Brazil?
The hair care product market is increasingly bloated and new options are routinely emerging. However, brands have been using a somewhat unusual tactic to promote their products.
Instead of publicizing the content and what really makes a difference in their products, they prefer to emphasize what they don't have. We can find many products that claim to be salt-free, sulfate-free, paraben-free, and so on. But I wonder: what does it actually have?
Hair Therapy is a Global Trend
I was recently in Barcelona, where I arrived expecting to find innovative ideas. To my surprise, I found a store with herbal concepts and very natural products, a concept that we have been using in Brazil for some time.
This is the case of the product family Flowers and Vegetables da Grandha, produced with plant extracts and wonderful essential oils. Within this line, I highlight the Touch Energy and Flowers. These two lines promote a wonderful sensation in the bath, transforming this moment into a true home spa experience.
Touch Energy Flowers & Vegetables
On the line Touch Energy, I would like to highlight the use of ginger (zingiber officinale rhizome), a plant that contains turmeric, which is a powerful antioxidant. It combines ginger with the invigorating action of guarana extract, along with orange essential oil, which promotes intense well-being.
Still on the line Touch Energy, we have a very complete gel, which can be used as a conditioner, night tonic and even for massages in hair therapy. This gel contains some amino acids, as well as niacinamide, caffeine, undecylenic acid and biotin.. Is it or isn't it a cutting-edge product?
Flowers & Vegetables
Already on the line Flowers, I would like to highlight the chamomile extract – chamomilla recutita flower. This active ingredient contains bisabolol, an important anti-inflammatory used to combat various diseases. Chamomile extract is combined with sunflower, which is calming and palmarosa essential oil, which provides intense comfort. The Flowers & Vegetables family also includes salicylic acid, undecylenic acid and menthol.
Well, dear friend, now you can analyze these products for what they have and for what really works in our formulas.
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