Prohibited Straightening Products
For some time now, the Brazilian cosmetics market has been under intense attack by prohibited products and chemical agents. The unconscious desire of many women for straight hair has led to a wave of errors and, why not say, crimes that have given rise to terrible feelings of injustice and impunity in our cosmetics industry. It was not supposed to be this way. After all, we work in the beauty industry, but if we look back at Brazil's history, we can indeed establish a series of connections between the topics surrounding this great tragedy that is devastating our workplace.
Meanwhile, our country's negative, criminal and profiteering reputation is spreading across the borders of the United States, Europe and, as if that weren't enough, Asia. Over there, magazines call it, with a strong air of suspicion, the "Brazilian Keratin Brush" or, if you prefer, the "Brazilian Keratin Brush". “Brazilian Blow Out” and in the meantime, many loads and containers Huge amounts of good Brazilian products for relaxing and straightening, from serious and committed companies, accumulate in ports around the world, condemned by the distrust caused by the neglect, lack of preparation and why not say the mediocrity of these “almost companies”.
Click and learn more:
[One_fourth]
AMP thioglycolate
[/one_fourth]
[One_fourth]
Ammonium Thioglycolate
[/one_fourth]
[One_fourth]
Guanidine Hydroxide
[/one_fourth]
[one_fourth_last]
Sodium Hydroxide
[/one_fourth_last]
Forbidden straightening agents such as formaldehyde or formic acid, glutaraldehyde, glyoxylic acid and even carbocysteine oxoacetamide trigger situations of absurd lack of control and unpredictability in the hair and stimulate the degradation of the strands in the medium term through the acidification of the hair fiber. In most cases, the bad consequences are announced by the 3rd or 4th application, when the formation of methylene bridges – in the case of formaldehyde – and ethylenic bridges – in the case of glyoxylic acid – stimulate the formation of cysteic acid, promoting a serious physical-chemical imbalance in the fiber and greatly reducing the mechanical resistance of the hair to other chemical processes, such as coloring and super lightening.
I hereby declare my deepest respect and great admiration for all national and multinational companies that have fought, won and grown in a dignified and honorable manner, without trying to cheat or deceive people by using these false and prohibited smoothing mechanisms. Congratulations to all those who never gave up on ethics and their fundamental values..
And you, the consumer, pay close attention to the products you apply to your hair!
My sincere greetings.
[info_box title=”Who is Celso Martins Junior?” titleColor=”#fff” titleBgColor=”#bb1f05″ txtColor=”#fff” txtBgColor=”#00687e”]
Chemical Technician and Specialist in Strategic Marketing from ESPM – SP, postgraduate in Business Management and Cosmetology with extension in Fine Perfumery and Advanced Trichology at TRI – Princeton University. MBA in Cosmetology with Extension in Organic Cosmetics and Sustainability from the Balearic School of the University of Palma de Mallorca – Spain. Cosmetic engineering manager for the national and European market Grandha Professional Hair Care of the Martbel Group. Technical consultant for Wella Professional of the Procter & Gamble Group. Professor of the Visagism and Hair Therapy Course at the Anhembi Morumbi University of the Laureate International Universities Group, for the subjects of cosmetology, hair chemistry, colorimetry and straightening bases. Technical Director of ABC – Brazilian Association of Cosmetology. Technical reviewer of the book 'Trichology and Hair Cosmetic Science by John Halal'. A self-confessed lover of good cosmetics.
[/info_box]
[hr toTop=”false” /]
