Grandha launches the most complete line of toners in Brazil

Published on: 03/07/2015
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After the launch of the line of maintenance for colored hair, Color Up Goji Berry, Grandha brings to the public its second novelty of the year: Hue P.56 Red Mahogany, Hue P.71 Cappuccino Brown e Shade P.74 Cinnamon Brown, which now join the brand's first toner, the Hue P.21 Violet, to form the most complete line of toners in Brazil.

About the toning product

In Brazil, the issue of the shader started to gain relevance around three years ago. Since then, with this time of contact, Brazilian women in general have ended up embracing some concepts about the shader that are not always true. For example, do all toning products dry out your hair?

Anyone who uses toner knows that there is almost a consensus that it dries out the hair. Most of the time, this is true. However, few people know why.

Matiz P21 products: Violet Shampoo and Violet Mask Conditioner, next to a woman with platinum blonde hair, highlighting violet flowers.

It all depends on the dye

Without a doubt, the most important question about the toning product is the dye used. Obviously, not all companies in the cosmetics industry do, but many of them have the bad habit of always prioritizing costs over quality. This philosophy, that does not coincide with that of Grandha, led many brands to work with low-quality dyes derived from ballpoint pen ink dregs.

Unfortunately, some companies that manufacture tinting products have done irregular use of dyes not classified for this purpose, even applying pen dyes for the process of toning blonde hair. It is easy to imagine that this ends up generating damage, stains, excessive dryness, among other complications.

The shaders of the Grandha

Each shader da Grandha all with colored and highlighted hair has an innovative formula with a huge moisturizing potential, as they have an incredible asset called biosilicon, which is an organic silicon obtained through biotechnological processes. This active ingredient acts in a regenerating, capable of combating the aging of hair fiber through a high antioxidant potential. This action results in hair with much more shine and better texture, without dryness.

However, the big secret of each toner is the unique design that differentiates it. Grandha of other Brazilian brands. This secret is the compound reflex, which is nothing more than a joint action of two highly cosmetic reflexes that enhance the color of the hair, while also neutralizing unwanted tones. Check out the details of each one below:

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Tint P.21 Violet for blonde hair from Grandha. Toning product for blonde hair, which removes yellow and orange tones.
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Hair sample on which Tint P.21 Violet should be applied.

[info_box title=”Hue P.21 Violet” titleColor=”#0B615E” titleBgColor=”#DDFF41″ txtColor=”#0B615E” txtBgColor=”#EDFF96″]
Highlights: blondes
Neutralizes: orange and yellowish
Primary reflex: 2 – bright intense violet
Secondary reflex: 1 – soft grayish blue
[/info_box]
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Tint P.56 Mahogany Red for mahogany red hair Grandha. Hair toner for mahogany red hair, which removes greenish tones.
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Hair sample on which Tint P.56 Mahogany Red should be applied.

[info_box title=”Hue P.56 Mahogany Red” titleColor=”#0B615E” titleBgColor=”#DDFF41″ txtColor=”#0B615E” txtBgColor=”#EDFF96″]
Highlights: red
Neutralizes: greenish
Primary reflex: 5 – bright intense mahogany
Secondary reflex: 6 – vibrant intense red
[/info_box]
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Tint P.71 Cappuccino Brown for cappuccino brown hair from Grandha. Cappuccino brown hair toner that removes orange tones.
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Hair sample on which Tint P.71 Cappuccino Brown should be applied.

[info_box title=”Matiz P.71 Cappuccino Brown” titleColor=”#0B615E” titleBgColor=”#DDFF41″ txtColor=”#0B615E” txtBgColor=”#EDFF96″]
Highlights: Brown
Neutralizes: oranges
Primary reflex: 7 – intense shiny brown
Secondary reflex: 1 – soft grayish blue
[/info_box]
[/three_fifth_last]

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Tint P.74 Cinnamon Brown for cinnamon brown hair Grandha. Hair toner for brown hair, which removes gray tones.
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Hair sample on which Tint P.74 Cinnamon Brown should be applied.

[info_box title=”Hue P.74 Cinnamon Brown” titleColor=”#0B615E” titleBgColor=”#DDFF41″ txtColor=”#0B615E” txtBgColor=”#EDFF96″]
Highlights: coppery browns
Neutralizes: grayish
Primary reflex: 7 – intense shiny brown
Secondary reflex: 4 – vibrant coppery orange
[/info_box]
[/three_fifth_last]

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