Professional Coloring in Brazil
Market data indicates that around 60% of women regularly dye their hair with professional or non-professional coloring, whether to tone down light tones, completely color gray hair or create colored highlights.
With the development of coloring cosmetics, different types of dyes were developed, with various purposes, in order to meet all needs, namely: temporary, semi-permanent and permanent. (GOMES, 1999). Taking this information into consideration, we need to be very careful about the products that are used for such transformations.
Grandha Colors: Biorestore and Polinutrition
To keep hair healthy during the coloring process and minimize allergenic effects, the line was created Grandha Colors, which has a wide range of 63 shades with low ammonium content, ranging from 0,8% to 1,2%. This is only possible thanks to the association with monoethanolamine, a weak base that helps to swell the fiber to improve the permeation of low molecular weight dyes.
In addition, two technologies were added for treating the fiber during the coloring process: Biorestore, a complex of amino acids and nutrients with constructive bioaffinity for the hair; and Polynutrition, a polynutritive treatment active ingredient consisting of a combination of amino-functional active ingredients that combats hair degradation and prevents premature hair fading.
Treatments Associated with Professional Coloring
Bleached hair also needs products that respect the health and structure of the fiber. Therefore, Blond Extreme Bleaching Powder It works with a combination of ammonium, sodium and potassium persulfates, in order to guarantee high lightening power with gradual action with greater preservation of the hair fiber.
We cannot forget that the health of your hair also depends on excellent pre and post-transformation treatments. nanocristalização, for example, is an extreme reconstruction for chemically processed hair; it regularizes the hair surface, enhancing the texture and shine of the strands with maximum internal repair capacity and correction of problems related to the elasticity of the strands. Nanocristalização It also polymerizes the hair structure through the interaction of sericin nanoparticles, hyaluronic acid and aminofunctional polymers, increasing the resistance of the hair fiber and promoting extreme repair.
Already Wire Wrapping Corrects excessive porosity, providing maximum efficiency in post-treatments of straightened and bleached hair as it has an incomparable capacity to repair and polish the hair fiber. This treatment highlights the shine and silkiness of the hair.
Daily Maintenance
And to avoid color oxidation and increase its permanence in the fiber, the Color Up Goji Berry is a kit developed especially for the maintenance and preservation of cosmetic dyes, with the benefits of goji berry, a fruit grown in China, with very high antioxidant power and rich in Vitamin C. This kit can also be used to treat blonde hair..
Healthy, beautiful hair requires products with high cosmetic technology that provide safe transformations and respect the health of the fiber.
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