Color Up Goji Berry: special care for colored hair
Colored hair needs special care. This is because the effects of coloring, as well as free radicals, cause loss of density, increase the dryness of the hair, leaving the hair opaque, weak and brittle, with a rough texture, thus favoring premature aging of the hair fiber.
All the benefits of Goji Berry
The line Color Up was formulated with the Goji Berry, a fruit rich in vitamin C that, in addition to its properties Antioxidants, helps combat dryness and free radicals, which are responsible for the aging of hair fibers. It also acts to strengthen the hair structure as a whole.
Color Up Shampoo
With the balancing of surfactants, as well as the balanced pH, Color Up Shampoo has a moisturizing effect, exclusive to 3D foam, which gives the fiber a soft and velvety touch, in addition to ensuring color fixation and durability. The usage guidance is for application after the coloring process of any tone.
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Restorative Jelly
O Color Up Restorative Jelly Its formula contains active ingredients that provide a more uniform surface, as well as greater resistance to the hair fiber, in addition to softness and a lot of shine to the hair.

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Pure Oil
O Color Up Pure Oil, with Goji Berry and associated with special silicones, guarantees sun protection, color fixation and durability, also providing a refined touch of hydration and shine. Its fragrance classic and elegant provides softness and a striking presence.
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In colored hair
O goji berry it is the fruit of the plant Lycium Barbarum, which grows especially in the mountains of Tibet, in southwest China. Quite rich in Vitamin C, in just 100 grams of the fruit, there is 50 times more vitamin C than in an orange.
Vitamin C, in addition to being essential for healthy skin and vision, is also very important for physiological immunity. It helps with weight loss, reduces stress, prevents premature aging, fights flu and colds, helps the body assimilate iron, prevents strokes, has an antioxidant effect and provides strength to bones, nails and hair.
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